Model Business Development And Marketing Plan For Fish Hydrolysate Fertilizer /

Henderson, Nona R.

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The NOAA IR serves as an archival repository of NOAA-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by NOAA or funded partners. As a repository, the NOAA IR retains documents in their original published format to ensure public access to scientific information.

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Model Business Development And Marketing Plan For Fish Hydrolysate Fertilizer /

1995
By Henderson, Nona R.
Series: New Jersey Sea Grant publication

[PDF-1.08 MB]

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Details:

Personal Author:

Henderson, Nona R.
NOAA Program & Office:

Sea Grant ; OAR (Oceanic and Atmospheric Research)

Sea Grant ; OAR (Oceanic and Atmospheric Research) Less -
Sea Grant Program:

NJSGC/NJMSC (New Jersey Sea Grant Consortium)
Description:

Seafood processing wastes can be utilized for a variety of products. One such product is liquid fish fertilizer. Research has demonstrated that liquid fish fertilizer can be used effectively in commercial production of a variety of agricultural and horticultural crops. This report formulates business, technology, and development strategies to improve a specific New Jersey producer's competitive position in agricultural and consumer fertilizer markets. These strategies are based upon a situation audit and customer, internal, competitive, and environmental analyses. This plan may serve as a model business development and marketing plan for seafood processors elsewhere in establishing a fish hydrolysate production facility and developing markets for their products.
Keywords:

[+]

By-products Economic Aspects Fish-scrap Fertilizer Fisheries Fishery Products Marketing
Series:

New Jersey Sea Grant publication
Sea Grant Document Number:

NJMSC-T-95-003
Document Type:

Technical Report
Funding:

Grant no. NA89AA-D-SG057
Place as Subject:

New Jersey
Rights Information:

Public Domain
Compliance:

Library
Main Document Checksum:

[+]

urn:sha256:087dfa15e0220f0d8ff12eb868d63a4e77b1457cd6ca1ce506cdc473e6ce3487
Download URL:

https://repository.library.noaa.gov/view/noaa/40438/noaa_40438_DS1.pdf
File Type:

No Additional Files

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Model Business Development And Marketing Plan For Fish Hydrolysate Fertilizer /

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