Model Business Development And Marketing Plan For Fish Hydrolysate Fertilizer /

Details

• Personal Author:
  Henderson, Nona R.
• NOAA Program & Office:
  Sea Grant ; OAR (Oceanic and Atmospheric Research)
• Sea Grant Program:
  NJSGC/NJMSC (New Jersey Sea Grant Consortium)
• Description:
  Seafood processing wastes can be utilized for a variety of products. One such product is liquid fish fertilizer. Research has demonstrated that liquid fish fertilizer can be used effectively in commercial production of a variety of agricultural and horticultural crops. This report formulates business, technology, and development strategies to improve a specific New Jersey producer's competitive position in agricultural and consumer fertilizer markets. These strategies are based upon a situation audit and customer, internal, competitive, and environmental analyses. This plan may serve as a model business development and marketing plan for seafood processors elsewhere in establishing a fish hydrolysate production facility and developing markets for their products.
• Keywords:
  By-products Economic Aspects Fish-scrap Fertilizer Fisheries Fishery Products Marketing Economic Aspects Fish-scrap Fertilizer Fishery Products
• Series:
  New Jersey Sea Grant publication
• Sea Grant Document Number:
  NJMSC-T-95-003
• Document Type:
  Technical Report
• Funding:
  Grant no. NA89AA-D-SG057
• Place as Subject:
  New Jersey
• Rights Information:
  Public Domain
• Compliance:
  Library
• Main Document Checksum:
  urn:sha256:087dfa15e0220f0d8ff12eb868d63a4e77b1457cd6ca1ce506cdc473e6ce3487
• Download URL:
  https://repository.library.noaa.gov/view/noaa/40438/noaa_40438_DS1.pdf
• File Type:
  [PDF - 1.08 MB ]