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Restaurant Markets For South Jersey Soft-Shelled Blue Crabs
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1994
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Series: New Jersey Sea Grant publication
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Description:This study identifies restaurant marketing opportunities for soft-shell blue crab in southern New Jersey. It contributes to an evaluation of the economic feasibility of establishing a blue crab shedding facility in Salem County. Salem County crabbers sell most of their catch to wholesalers supplying large markets from Philadelphia to New York City. However, the crabbers also are interested in developing direct sales to restaurants in areas where they would not compete with their wholesalers. Therefore, this market study does not examine all potential markets but rather focuses on restaurant sales in southern New Jersey.
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Sea Grant Document Number:NJMSC-G-94-006
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Rights Information:Public Domain
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Compliance:Library
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