Storm Surge Marketing: Audience Analysis Final Report

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Storm Surge Marketing: Audience Analysis Final Report

2013
By United States. National Weather Service. ...

[PDF-1.35 MB]

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Details:

Corporate Authors:

United States. National Weather Service. ; United States. National Ocean Service. ; United States. Office for Coastal Management ; Eastern Research Group, Inc.

United States. National Weather Service. ; United States. National Ocean Service. ; United States. Office for Coastal Management ; Eastern Research Group, Inc. Less -
NOAA Program & Office:

NWS (National Weather Service) ; NOS (National Ocean Service) ; OCM (Office for Coastal Management)

NWS (National Weather Service) ; NOS (National Ocean Service) ; OCM (Office for Coastal Management) Less -
Description:

Although storm surge is often the greatest threat to life and property from a hurricane, many people do not understand this term or the threat it represents. The National Weather Service’s (NWS’s) National Hurricane Center (NHC) has been developing two new products to help increase the public's understanding and response to storm surge: 1) a storm surge warning/watch and accompanying map, and 2) a storm surge inundation map (see figures below). NHC has used social science research techniques to guide the development of these new products, engaging its stakeholders throughout the process.
Keywords:

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Communications Emergency Management Marketing Storm Surge
Document Type:

Non-series Report
Funding:

Contract no. EAJ33C-09-CQ-0034
Rights Information:

Public Domain
Compliance:

Submitted
Main Document Checksum:

[+]

urn:sha256:24308dc83d6ddc66188c5ebb7865924f1c696291112be25c74542e0822303878
Download URL:

https://repository.library.noaa.gov/view/noaa/29287/noaa_29287_DS1.pdf
File Type:

	Appendix A: Discussion Group Summaries	pdf
	Appendix A: Discussion Group Summaries	pdf

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