[PDF-1.31 MB]
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Description:This plan describes marketing objectives, audiences, messages, strategies, and activities for the 2014 hurricane season. The plan is informed by the social science work conducted in 2012 to 2014 that involved testing and refining prototypes of the map, reaching out to stakeholders in four test geographies (Grey, Maine, New Orleans, Louisiana, Morehead City, North Carolina, and Tampa, Florida) to pave the way for implementing the map, and a limited amount of message and product testing with individual stakeholders and focus groups. The plan also offers up ideas for consideration in the years ahead and discusses the need to evaluate marketing activities to determine their reach, level of engagement, and impact.
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Rights Information:Public Domain
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Compliance:Submitted
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