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Findings from the Hurricane Local Products Survey
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2016
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Description:In recent years, the National Weather Service (NWS) has taken important steps to enhance the text and graphic products generated by local Weather Forecast Offices (WFOs) in areas affected (or forecast to be affected) by a tropical storm or hurricane. The Hurricane Local Statement (HLS) now provides a localized, general overview of tropical cyclone information for the entire region covered by each WFO, while a new automated product, the Tropical Cyclone Watch/Warning product (TCV), provides detailed meteorological information for specific zones (e.g., counties, parishes, marine areas). The automated TCV product is released as soon as it becomes available, followed by the HLS after WFO input. Prior social science research (interviews and focus groups) helped to guide the changes in these products. However, some terminology, labels, and other issues remained that the NWS was interested in resolving with the help of partner input. The NWS contracted with Eastern Research Group, Inc. (ERG) to design a survey to gather partner insights and preferences on these remaining issues. The target audience for the survey was broadcast meteorologists, NWS Warning Coordination Meteorologists (WCMs), and EMs who cover jurisdictions along the Atlantic and Gulf Coasts (Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, Puerto Rico, South Carolina, Texas, the U.S. Virgin Islands, and Virginia). Survey invitations were sent to a mail list of 659 individuals, and 79 respondents took the survey (8 WCMs, 36 EMs, and 35 broadcasters) for a response rate of 12%.
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Rights Information:Public Domain
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Compliance:Submitted
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