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National Weather Service Hazard Simplification Project Social Science Research for Phase I: Focus Groups
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2014
[PDF-537.23 KB]
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Description:The National Weather Service (NWS) is interested in enhancing its weather warning, watch, and advisory (WWA) products, as it has found that many members of the public don’t understand the distinctions among these terms or their intent. In addition, these terms may not always effectively convey the true impact of individual hazardous weather events. Social scientists from Eastern Research Group (ERG), the NWS, and the National Oceanic and Atmospheric Administration’s (NOAA’s) Coastal Services Center conducted 20 focus groups from May to July 2014, to gather stakeholder perspectives from across the United States on the current WWA system and request suggestions for a possible future system. The focus groups were conducted in Minneapolis, Minnesota; Houston and Galveston, Texas; Silver Spring, Maryland/Sterling, Virginia; and Anchorage, Alaska. They were held with members of the public (two groups each location), emergency managers (EMs), broadcast meteorologists (BMs) and other media professionals, and NWS Weather Forecast Offices (WFOs). The focus group discussions touched upon many different hazard types and WWA products of concern to the participants (e.g., convective, winter weather, tropical, non‐precipitation, coastal flood, hydrology).
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Rights Information:Public Domain
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Compliance:Submitted
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