How publics’ active and passive communicative behaviors affect their tornado responses: An integration of STOPS and SMCC
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How publics’ active and passive communicative behaviors affect their tornado responses: An integration of STOPS and SMCC

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  • Journal Title:
    Public Relations Review
  • Personal Author:
  • Description:
    During imminent threat crises, such as natural disasters, publics have minutes to decide how to respond after receiving a warning. This study advances understanding of publics’ crisis communicative and noncommunicative behaviors in the context of tornadoes through combining and extending two theories: the social-mediated crisis communication (SMCC) model and the situational theory of problem solving (STOPS). Findings from a survey of Southeast U.S. residents (n = 1,585) indicate that STOPS is internally consistent and accurate at measuring its intended outcomes of communicative action in problem solving. However, the STOPS measures do not have a significant relationship with the desirable outcome for imminent threat crisis communication: individuals following government’s protective action guidance about tornadoes. In comparison, the expanded SMCC model predicts individuals’ self-reported compliance. Finally, variables from the SMCC model and tornado-specific variables were integrated into the STOPS model to explain individuals’ communicative engagement. Implications for theory and public relations practice are discussed.
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  • Source:
    Public Relations Review 45 (2019) 101831
  • DOI:
  • Format:
    PDF
  • Document Type:
    Journal Article
  • Funding:
    Grant no. NA15OAR4590237
  • Rights Information:
    Accepted Manuscript
  • Rights Statement:
    The NOAA IR provides access to this content under the authority of the government's retained license to distribute publications and data resulting from federal funding. While users may legally access this content, the copyright owners retain rights that govern the reproduction, redistribution, and re-use of this work. The user is solely responsible for complying with applicable copyright law.
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    Submitted
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