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How publics’ active and passive communicative behaviors affect their tornado responses: An integration of STOPS and SMCC
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2019
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Source: Public Relations Review 45 (2019) 101831
[PDF-1.13 MB]
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Journal Title:Public Relations Review
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Description:During imminent threat crises, such as natural disasters, publics have minutes to decide how to respond after receiving a warning. This study advances understanding of publics’ crisis communicative and noncommunicative behaviors in the context of tornadoes through combining and extending two theories: the social-mediated crisis communication (SMCC) model and the situational theory of problem solving (STOPS). Findings from a survey of Southeast U.S. residents (n = 1,585) indicate that STOPS is internally consistent and accurate at measuring its intended outcomes of communicative action in problem solving. However, the STOPS measures do not have a significant relationship with the desirable outcome for imminent threat crisis communication: individuals following government’s protective action guidance about tornadoes. In comparison, the expanded SMCC model predicts individuals’ self-reported compliance. Finally, variables from the SMCC model and tornado-specific variables were integrated into the STOPS model to explain individuals’ communicative engagement. Implications for theory and public relations practice are discussed.
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Source:Public Relations Review 45 (2019) 101831
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Rights Information:Accepted Manuscript
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Compliance:Submitted
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