Final Report -- NOAA 2-35364 Application Of Computer Technology, And Advanced Physical Distribution Techniques To Sea Food Marketing

Mulvihill, Donald F.; Konopa, Leonard J.

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Final Report -- NOAA 2-35364 Application Of Computer Technology, And Advanced Physical Distribution Techniques To Sea Food Marketing

1974
By Mulvihill, Donald F. ; Konopa, Leonard J.

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Personal Author:

Mulvihill, Donald F. ; Konopa, Leonard J.

Mulvihill, Donald F. ; Konopa, Leonard J. Less -
NOAA Program & Office:

OAR (Oceanic and Atmospheric Research) ; Sea Grant

OAR (Oceanic and Atmospheric Research) ; Sea Grant Less -
Sea Grant Program:

OHSU (Ohio Sea Grant)
Description:

A three-year Sea Grant project conducted at Kent State University begun in October, 1970, results in this final report. Dealing with the marketing of fresh coastal fish into the Midwest, it differs from the few other marketing studies made under such auspices. Rather than dealing with a particular specie or a fragment of the market, this study considers fish of all types, but particularly fresh fish as a consumer menu item. Even a cursory reading of the study will highlight certain concepts that differ those often held in the industry while, at the same time, confirming on a more objective basis other concepts thought to be valid. This complete series of studies of the fisheries industry and its marketing communications and physical distribution system, because of its overall approach, should be of value to members of the industry and governmental agencies, as well as students of marketing.
Sea Grant Document Number:

KENSU-Q-74-001
Document Type:

Program & Policy Document
Funding:

Grant no. NOAA 2-35364
Rights Information:

Public Domain
Compliance:

Library
Main Document Checksum:

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urn:sha256:1110c6b30e55dc5f8f08592997d7baf269f17f08ac7478c1bde9837f7b73f123
Download URL:

https://repository.library.noaa.gov/view/noaa/42335/noaa_42335_DS1.pdf
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Final Report -- NOAA 2-35364 Application Of Computer Technology, And Advanced Physical Distribution Techniques To Sea Food Marketing

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