A Marketing Communications And Physical Distribution System To Provide The Midwest With Coastal Fish

Details

• Corporate Authors:
  Ohio Sea Grant College Program ; Kent State University
• NOAA Program & Office:
  Sea Grant ; OAR (Oceanic and Atmospheric Research)
• Sea Grant Program:
  OHSU (Ohio Sea Grant)
• Description:
  A proposal concerning the feasibility of establishing a
  
  marketing communications and physical distribution system was made in 1970 by an associate regional director of the Pacific Northwest Region of what is now the National Marine
  
  Fisheries Services, National Oceanic and Atmospheric Administration, United States Department of Commerce. It was 1
  
  thought that such a system should provide a higher return on
  
  coastal fish, especially that from the West coast. Retailers, particularly those in the Midwest in towns of 2,500 or more, would be able to order fresh seafood daily and receive delivery within twenty-four hours through such a system, If established, it should result in higher returns to all members of the system and greater satisfaction to household consumers.
  
  
• Series:
  Institute for 21st Century Business Series   No. 8
• Sea Grant Document Number:
  KENSU-T-74-004
• Document Type:
  Technical Report
• Funding:
  Grant no. 2-35364
• Rights Information:
  Public Domain
• Compliance:
  Library
• Main Document Checksum:
  urn:sha-512:5b46b0247833aabf474857bd2e78fb6eb669547b781ba61234b23d7359c9018075485767528dffcb080be3b96c185d750f199f6e5d3d53c32f6a191fbc2b668c
• Download URL:
  https://repository.library.noaa.gov/view/noaa/39990/noaa_39990_DS1.pdf
• File Type:
  [PDF - 2.08 MB ]