The Freshwater Fish Marketing Corporation Of Canada
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1974
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Sea Grant Program:
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Description:In marketing perishable food products, one of the ; difficulties is to establish an orderly distribution channel to provide for the smooth, rapid movement of the ; good from the point where it is harvested to that where the consumer expects to buy it. Coupled with the physical distribution, there must be a communications system to indicate to the controllers of the source where the good is desired. Such a concept has been proposed in regard to ; the marketing of fish, particularly fresh fish, into the Midwest. By marketing more fresh fish, either fin- or ; shellfish, there should be a greater return to all members of the channel, including the fishermen.
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Sea Grant Document Number:KENSU-T-74-002
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Rights Information:Public Domain
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Compliance:Library
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Main Document Checksum:urn:sha-512:3f13338c2d00488cbf9bc55d6c340b70360cd7f52c717a174c1d841e225b6b8fc9168e99421f8b0a51a375161f597e06b63a40f47d3574b92c7a2323d09bacb1
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