Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role of Emotion

Gustafson, Abel; Ballew, Matthew T.; Goldberg, Matthew H.; Cutler, Matthew J.; Rosenthal, Seth A.; Leiserowitz, Anthony

doi:10.1080/08934215.2020.1799049

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Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role of Emotion

2020
By Gustafson, Abel ; Ballew, Matthew T. ; Goldberg, Matthew H. ; ...
Source: Communication Reports, 33(3), 121-135

[PDF-275.19 KB]

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Journal Title:

Communication Reports
Personal Author:

Gustafson, Abel ; Ballew, Matthew T. ; Goldberg, Matthew H. ; Cutler, Matthew J. ; Rosenthal, Seth A. ; ... More +

Gustafson, Abel ; Ballew, Matthew T. ; Goldberg, Matthew H. ; Cutler, Matthew J. ; Rosenthal, Seth A. ; Leiserowitz, Anthony Less -
NOAA Program & Office:

NMFS (National Marine Fisheries Service) ; NEFSC (Northeast Fisheries Science Center)

NMFS (National Marine Fisheries Service) ; NEFSC (Northeast Fisheries Science Center) Less -
Description:

Sharing personal stories of how climate change is already harming people is a promising communication strategy to engage diverse and even skeptical audiences. Using two experiments, we test the effects of a radio story on the climate change beliefs and risk perceptions of political moderates and conservatives. The radio story, which aired on hundreds of stations across the U.S., is a North Carolina sportsman?s personal account of how climate change has already affected the places he loves. Both experiments found positive effects on global warming beliefs and risk perceptions. Additionally, Study 2 found these effects were mediated by emotional reactions of worry and compassion. These studies suggest personal stories can be a persuasive communication strategy.
Keywords:

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Ocean Temperature Vibrio Anecdotes Climate Change Emotions Experiment Storytelling
Source:

Communication Reports, 33(3), 121-135
DOI:

https://doi.org/10.1080/08934215.2020.1799049
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Journal Article
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Accepted Manuscript
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Submitted
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urn:sha256:4d7c6b8ea347a147cab592743f34d388ac9e75794fec3539852350d19e6d7285
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https://repository.library.noaa.gov/view/noaa/30982/noaa_30982_DS1.pdf
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Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role of Emotion

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