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Communicating Probabilistic Information for Decision‐Makers: A Case Study Using Experimental Snow Forecast Products. Summary of Decision‐Maker Focus Groups, Simulations, and User Journey
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2018
[PDF-3.22 MB]
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Description:This study used social and behavioral science, risk communication, and market research techniques to better understand National Weather Service (NWS) partners’ decision‐making and information needs for winter weather—with a specific focus on a suite of NWS probabilistic, internet‐based snowfall forecast graphics. During 2017/2018, a total of 80 Weather Forecast Offices (WFOs) in all four CONUS regions will participate in creating these graphics, and 64 offices will display the images on their websites and use them externally in partner briefings and social media.
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Rights Information:Public Domain
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Compliance:Submitted
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