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Hurricane Forecast Improvement Program: Socio-Economic Research and Recommendations. Final Report.
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2013
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Description:The National Weather Service (NWS), an agency of the National Oceanic and Atmospheric Administration (NOAA), issues suites of text and graphical products to communicate forecasts associated with severe storms. During tropical cyclone (TC) conditions, NWS’s National Hurricane Center (NHC) in Miami, Florida, issues text and graphical products to communicate information about the position, movement, and characteristics of each storm as well as the potential threats. In spite of accurate storm forecasting, many coastal residents do not take protective action during tropical and extra-tropical (ET) storms. Unclear forecast messaging may be one factor contributing to this behavior. NWS commissioned the research described in this report to better understand how it might improve communication, public understanding, and response to the threats posed by TC and ET events.
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Rights Information:Public Domain
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Compliance:Submitted
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