| Exploring co-management in Tanapag Village, Saipan, CNMI - :14347 | Coral Reef Conservation Program (CRCP) | National Ocean Service (NOS)
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Exploring co-management in Tanapag Village, Saipan, CNMI
  • Published Date:
Filetype[PDF-911.41 KB]

  • Corporate Authors:
    Nature Conservancy (U.S.) ; Coral Reef Conservation Program (U.S.) ; United States, National Ocean Service,
  • Description:
    "From July 2012 through July 2014, a social marketing campaign was designed and implemented by Micronesia Islands Nature Alliance with technical assistance by Rare and financial assistance from Micronesia Conservation Trust to increase knowledge of the rules and regulations of the Managaha Marine Conservation Area (MMCA). The MMCA had been designated a marine protected area in 2000. The Managaha Pride Campaign began with training on Rare's Theory of Change as a way to incorporate strategies to implement a social marketing campaign to bring about behavior change amongst a target audience to achieve a specific conservation result. In order to reduce the threat of poaching and maintain overall fish biomass and parrotfish biomass at the Managaha Marine Conservation Area (MMCA), the Managaha Pride Campaign utilized social marketing strategies to: 1) increase the reporting of violations; 2) increase conversations between and knowledge among community members about the historical, cultural, economic, and biological significance of the MMCA, and 3) increase community support for the fishing prohibition at the sanctuary. Following the end of the island-wide campaign (Phase 1), a more focused effort was planned that would target the village of Tanapag (Phase2)"--Page 2.

  • Document Type:
  • Funding:
    Funding: Nature Conservancy; grant number: NA13NOS4820145.;
    Funding: NOAA Coral Reef Conservation Program.;
    Funding: NOAA National Ocean Service; project number: 198.;
  • Supporting Files:
    No Additional Files
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