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Using Quick Response Surveys to Generate a Public Perception and Response Database
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08/01/2021
[HTM]
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Description:This project aims to create a scientifically rigorous and operationally feasible survey system for collecting data on the publics’ perception and response to four different hazards: tornados, thunderstorm winds over 70 miles per hour (mph), flash floods, and winter weather. By using consistent questions and methodological approach, these surveys will be the building blocks for a multi-year, cross-sectional database on human perception and response. The survey system will enable individual WFOs to disseminate Quick Response Surveys soon after a hazardous event occurs to collect perishable data on the publics’ perceptions and response.This project will address survey instrument design, survey administration, triggers for survey dissemination, population sampling, data aggregation, and analysis of results. The ultimate societal benefit of the proposed project will be improved public response and protective action behavior by the public that could mitigate the impacts of hazardous weather events. The benefits will extend to multiple organizational levels within NOAA and to the research community in general.
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Content Notes:Award amount: $396,855.37
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Is Part Of:Cooperative Agreement;US Weather Research Program (USWRP);
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Type:NOFO
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