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Simulation-Based Experiments Reveal Differences in the Efficiency of Responses to Flood Warning Messages in Crisis
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2024
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Source: International Crisis and Risk Communication Conference Proceedings (2024)
[PDF-1.69 MB]
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Journal Title:International Crisis and Risk Communication Conference Proceedings
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Description:Evidence suggests that extreme flood events are increasing in frequency, severity, and expanding into regions previously thought to have low susceptibility. Increasing the flood risk landscape puts elevated pressure on effective and efficient flood risk and crisis communication. This study sought to understand how efficiently people were able to process and respond to a variety of different flood warning message treatments under simulated flooding conditions. To create this simulation-based experiment (a type of serious game), we developed a virtual neighborhood with an approaching storm, then provided participants with flood hazard messages. Participants could then select whether they wished to evacuate or prepare for the storm at home. Data were collected while participants experienced a series of these simulated events. A nationally representative sample of 370 participants completed the experiment. Our findings revealed distinctions in the efficiency of responses to different types of messages, as well as to years since experiencing a flood hazard event. Overall, results show promise for bridging research to operations in the domain of strategic crisis and risk communication, which may help protect lives and property in our ever-changing world.
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Source:International Crisis and Risk Communication Conference Proceedings (2024)
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