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Description:As a result of the pandemic, operations adapted in 2020 included the use of online ticketing, reducing the number of events and visitor capacity, and increasing attention to health and sanitation. Interestingly, gross revenue exceeded previous levels in 2020 for most operations, and direct sales were the leading sales category of the five categories surveyed. As far as jobs, full-time year-round employment was reported as minimal. Most operations reported 10 or fewer seasonal employees. With respect to ways in which Extension could best support the agritourism industry, assistance with marketing via social media and websites was identified most frequently. Assistance via strategic planning and using trend research to inform decision making was also noted by many.
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Rights Information:CC0 Public Domain
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Compliance:Library
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