Is a Consistent Message Achievable?: Defining “Message Consistency” for Weather Enterprise Researchers and Practitioners
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.

Search our Collections & Repository

For very narrow results

When looking for a specific result

Best used for discovery & interchangable words

Recommended to be used in conjunction with other fields



Document Data
Clear All
Clear All

For additional assistance using the Custom Query please check out our Help Page


Is a Consistent Message Achievable?: Defining “Message Consistency” for Weather Enterprise Researchers and Practitioners

Filetype[PDF-5.24 MB]

Select the Download button to view the document
This document is over 5mb in size and cannot be previewed


  • Journal Title:
    Bulletin of the American Meteorological Society
  • Personal Author:
  • NOAA Program & Office:
  • Description:
    Although both research and practice contend that message consistency is a critical component of effective risk communication, neither provide systematic evidence demonstrating if, when, and where consistency matters. For this reason, meteorologists view message consistency as both a relevant research and operational concern. To address these concerns, members of the weather enterprise organized conference sessions, panels, webinars, and workshops to achieve message consistency, but were unable to make progress without a definition. Fortunately, research scholars in the fields of psychology and communication studies offer important theoretical insights for defining message consistency. As such, this paper takes an important first step by combining the needs of operational meteorologists with insights from social science research to offer a definition of message consistency for the weather enterprise. While it is logical to present both a definition and a recommendation on how to achieve message consistency, the systematic review revealed various research limitations and practical constraints that call into question the feasibility of achieving it. To further bridge research and practice, this paper recommends that researchers and practitioners collaboratively develop a message consistency evaluation process for the weather enterprise. A persistent community effort will shed light on when, where, and under which circumstances consistency is necessary, and more importantly, move us one step closer toward achieving a more consistent message within the weather enterprise.
  • Keywords:
  • Source:
    Bulletin of the American Meteorological Society, 102(2), E279-E295
  • DOI:
  • Document Type:
  • Funding:
  • Rights Information:
  • Compliance:
  • Main Document Checksum:
  • Download URL:
  • File Type:

Supporting Files

  • No Additional Files
More +

You May Also Like

Checkout today's featured content at

Version 3.26.1