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Getting To Know Southeast Seafood Consumers



Details

  • Personal Author:
    Griffith, David
  • Corporate Authors:
    UNC Sea Grant College Program.
  • NOAA Program & Office:
  • Sea Grant Program:
    NCU (North Carolina Sea Grant)
  • Description:
    Seafood businesses need to understand how consumers differ in their preferences and needs, how consumers learn about new seafood products, how they compare new products to familiar foods, and how they decide to make new foods a regular part of their menu. Practical matters such as price, ease of preparation, and availability affect food decisions; experiences, lifestyles, phase in life and traditions also have an influence. This publication summarizes the results of a study of seafood consumer behavior in the southeast U.S. This information should help seafood wholesalers, retailers, and processors introduce new products, especially nontraditional fish and shellfish that might diversify the range of marine resources used.
  • Keywords:
  • Series:
    UNC-SG   90-04
  • Sea Grant Document Number:
    NCU-G-90-001
  • Document Type:
    Miscellaneous
  • Funding:
    Grant no. NA86AA-D-SG046
  • Place as Subject:
    Southern States
  • Rights Information:
    Public Domain
  • Compliance:
    Library
  • Main Document Checksum:
    urn:sha-512:8076fcb1e21db1f7d63810bda29f6c4fba151f0ebe6f084033c1b7c7fa1ed8943213f1571c56127673dcfba2ac9ec095391d1d77da94c674c9266189a33a5a9d
  • Download URL:
  • File Type:
    Filetype[PDF - 1.29 MB ]
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