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Upper Peninsula Of Michigan Lake Superior 1992 Transient Boater Marketing And Economics Survey
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1994
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Series: MICHU-SG ; MICHU-SG-94-204
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Description:A marketing study of transient boaters at three Upper Michigan Lake Superior marinas is described. Survey methods are briefly presented along with findings in five major areas: (1) characteristics of transient boats and boaters, (2) market areas and travel patterns, (3) information sources, (4) boater spending and local economic impact, and (5) boater preferences and evaluation of marina attributes and services. Guidelines and recommendations are given for the use and application of the findings.
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Sea Grant Document Number:MICHU-S-94-001
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Rights Information:Public Domain
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Compliance:Library
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