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Description:An analysis of the responses from North Shore tourists contacted in 1981 helps to describe a region that provides a unique opportunity for a meditative, appreciative kind of experience. The North Shore differs from many tourist destinations in that visitors are motivated primarily by a desire for communion with nature and aesthetic benefits, and less by a desire for the more consumptive, artificially contrived forms of recreation. From this knowledge we can formulate a strategy for maximizing the benefits derived from the North Shore for both the tourism industry and the tourists themselves. This strategy recognizes the need to protect this basic resource and the advantages of tapping many specialized markets. The "Ladder Model" is offered as a guide for shaping future developments and marketing. This model is consistent with the stated objectives and with the current patterns of development. Part 1: North Shore Tourists: who are they? What are they looking for? What are they finding? Part 2: Alternative Directions for Planning and Development.
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Sea Grant Document Number:MINNU-T-83-002
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Rights Information:Public Domain
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Compliance:Library
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