Maine Shellfish: An Analysis Of The Market And An Exploration Of Trade-Based Associations
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Maine Shellfish: An Analysis Of The Market And An Exploration Of Trade-Based Associations

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  • Personal Author:
  • NOAA Program & Office:
  • Sea Grant Program:
    MEU (Maine Sea Grant)
  • Description:
    Maine Sea Grant Program and the Maine Aquaculture Association have seen the need for Maine's aquaculture industry to market their products worldwide in order to remain competitive in the marketplace. An assessment of marketing activities for oysters around the country, and an estimation of demand in coming years would help the industry to understand this challenge. The industry can use this information in considering whether to develop a state marketing strategy to enhance demand for Maine's quality product and secure and safeguard the most lucrative markets available. Tasks needed to be completed in order to make this decision include the following: • Collect information on Maine's current Shellfish Aquaculture Sector • Collect information on actual and potential production of cultured shellfish in the US • Collect information on existing shellfish marketing efforts elsewhere in the US • Collect information on efforts to market shellfish in the restaurant and retail sectors • Conduct a preliminary analysis of the potential impact on Maine's Shellfish Aquaculture sector due to successful production and marketing elsewhere. • Report on the feasibility, cost and benefit of developing a Maine shellfish promotion campaign. We spent a month and a half collecting data on the production of cultured shellfish. We collected this data by conducting secondary research. The results of this data are reported in the results section of this paper and are reported in three categories: World-wide production, United States production, and State of Maine production. In order to collect information on existing shellfish marketing efforts elsewhere within the United States, we reviewed many trade associations throughout the United States to see what sorts of marketing programs they have implemented. Th​e questions we wanted to answer by conducting this type of research are as follows: • How does the trade association create revenue? • What are the benefits of being a member of the trade association? • What types of marketing programs does the trade association implement? We also researched many national seafood restaurants in order to determine what types of seafood products they serve and what types of marketing programs are directed towards them.
  • Keywords:
  • Sea Grant Document Number:
    MEU-S-10-002
  • Document Type:
    Technical Report
  • Place as Subject:
    Maine
  • Rights Information:
    Public Domain
  • Compliance:
    Library
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