The Marketing Relationship Between Pacific And Pen-Raised Salmon: A Survey Of U.S. Seafood Wholesalers

Rogness, Ronald V.; Lin, Biing-Hwan

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The Marketing Relationship Between Pacific And Pen-Raised Salmon: A Survey Of U.S. Seafood Wholesalers

[PDF-1.45 MB]

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Personal Author:

Rogness, Ronald V. ; Lin, Biing-Hwan

Rogness, Ronald V. ; Lin, Biing-Hwan Less -
Corporate Authors:

Alaska Sea Grant College Program
NOAA Program & Office:

Sea Grant ; OAR (Oceanic and Atmospheric Research)

Sea Grant ; OAR (Oceanic and Atmospheric Research) Less -
Sea Grant Program:

AKU (Alaska Sea Grant)
Description:

The Pacific salmon industry has become increasingly concerned about U.S. imports of fresh Atlantic pen-raised salmon, a new product that has built a very strong niche in traditional U.S. salmon markets. In 1985, researchers conducted a survey of U.S. fish wholesalers to determine their attitudes in three areas: substitutability between pen-raised and wild salmon in the U.S., what factors are promoting pen-raised salmon here, and their assessment of future marketing developments for pen-raised salmon in the U.S. Results of the survey returns (about 24 percent responded) are presented; the sample includes both firms that have sold Pacific salmon and those that have not.
Keywords:

[+]

Atlantic Salmon Import Substitution Marketing Pacific Salmon
Series:

Alaska sea grant report ; 86-3
Sea Grant Document Number:

AKU-T-86-003
Document Type:

Miscellaneous
Funding:

Grant no. NA86AA-D-SG041
Place as Subject:

Alaska
Rights Information:

Public Domain
Compliance:

Library
Main Document Checksum:

[+]

urn:sha256:986c30d38fcf6d0a5e95cb64313eaa8038aa2554b727a97da898bdf94d332f79
Download URL:

https://repository.library.noaa.gov/view/noaa/38997/noaa_38997_DS1.pdf
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The Marketing Relationship Between Pacific And Pen-Raised Salmon: A Survey Of U.S. Seafood Wholesalers

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