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An oyster marketing plan developed from the results of a seafood survey of U.S. consumers
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2002
Details:
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Personal Author:
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NOAA Program & Office:
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Sea Grant Program:
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Description:While the overall per capita shellfish consumption in the U.S. has increased during the past twenty years, consumption of oysters during the same period has decreased. Food safety is a factor often thought to be a principal reason for the decrease in consumption of oysters; however, other factors are also involved. This marketing plan is focused on how oyster consumption can be increased among those who already enjoy them. Results of a survey indicated that oyster consumption would increase if fresh oysters were more readily available, or if they were more often sold in a prepared form that could compete with other seafood take-out items. Price and safety concerns are also discussed.
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Keywords:
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Sea Grant Document Number:MASGC-S-02-001
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Document Type:
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Compliance:Library
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Main Document Checksum:
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File Type:
Supporting Files
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No Additional Files
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