An Oyster Marketing Plan Developed From The Results Of A Seafood Survey Of U.S. Consumers

Berry, Suzanne; Allen, Brad; Hanson, Terry

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An Oyster Marketing Plan Developed From The Results Of A Seafood Survey Of U.S. Consumers

2002
By Berry, Suzanne ; Allen, Brad ; Hanson, Terry

Details

Personal Author:

Berry, Suzanne ; Allen, Brad ; Hanson, Terry
NOAA Program & Office:

Sea Grant
Sea Grant Program:

MASGC (Mississippi-Alabama Sea Grant Consortium)
Description:

While the overall per capita shellfish consumption in the U.S. has increased during the past twenty years, consumption of oysters during the same period has decreased. Food safety is a factor often thought to be a principal reason for the decrease in consumption of oysters; however, other factors are also involved. This marketing plan is focused on how oyster consumption can be increased among those who already enjoy them. Results of a survey indicated that oyster consumption would increase if fresh oysters were more readily available, or if they were more often sold in a prepared form that could compete with other seafood take-out items. Price and safety concerns are also discussed.
Keywords:

Consumption (Economics) Marketing Oyster Industry Oysters Shellfish As Food Surveys Oyster Industry Shellfish As Food
Sea Grant Document Number:

MASGC-S-02-001
Document Type:

Technical Report
Compliance:

Library
Main Document Checksum:

urn:sha256:57a8a082fba3fb57ec08339f6b41a456560c107342b794715bd0298b95d06ee8
Download URL:

https://repository.library.noaa.gov/view/noaa/36686/noaa_36686_DS1.pdf
File Type:

[PDF - 587.93 KB ]

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