The NOAA IR serves as an archival repository of NOAA-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by NOAA or funded partners.
As a repository, the NOAA IR retains documents in their original published format to ensure public access to scientific information.
i
Efficacy And Authority Of The Message Sender During Emergency Evacuations: A Mixed Methods Study
-
2018
-
Source: Journal of Applied Communication Research, 46:3, 291-322
[PDF-2.61 MB]
Details:
-
Journal Title:Journal of Applied Communication Research
-
Personal Author:
-
NOAA Program & Office:
-
Sea Grant Program:
-
Description:To understand why coastal residents do not always evacuate before storms, a pair of studies analyzed evacuation decision-making among residents of Long Beach, NY and surrounding municipalities on Long Island, NY via a mixed methodology approach. First, residents who lived in Long Beach, NY during ‘Superstorm’ (hurricane turned post-tropical cyclone) Sandy in October 2012 were interviewed about their evacuation decision. Second, 34 pre-storm messages were developed and administered to residents of the same area: faced with a hypothetical oncoming hurricane, respondents indicated after each message whether they would evacuate. In the interviews, residents spoke more about friends and family than traditional authority figures; survey results, however, imply that residents are more likely to evacuate given messages from traditional authority figures. This can be resolved with the Elaboration Likelihood Model of persuasion, which suggests that motivation and emotional state influence information processing. Implications for actual emergency message formation are discussed.
-
Keywords:
-
Source:Journal of Applied Communication Research, 46:3, 291-322
-
DOI:
-
Document Type:
-
Funding:
-
Rights Information:CC BY
-
Compliance:Library
-
Main Document Checksum:
-
Download URL:
-
File Type:
