Motivating Action Under Uncertain Conditions: Enhancing Emergency Briefings During Coastal Storms

Carr, Rachel Hogan; Montz, Burrell; Semmens, Kathryn; Maxfield, Keri; Hoekstra, Stephanie; Goldman, Elizabeth

doi:10.1175/WCAS-D-16-0028.1

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The NOAA IR serves as an archival repository of NOAA-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by NOAA or funded partners. As a repository, the NOAA IR retains documents in their original published format to ensure public access to scientific information.

i

Motivating Action Under Uncertain Conditions: Enhancing Emergency Briefings During Coastal Storms

2016
By Carr, Rachel Hogan ; Montz, Burrell ; Semmens, Kathryn ; ...
Source: Weather, Climate, and Society, 8(4), 421-434

[PDF-2.17 MB]

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Journal Title:

Weather, Climate, and Society
Personal Author:

Carr, Rachel Hogan ; Montz, Burrell ; Semmens, Kathryn ; Maxfield, Keri ; Hoekstra, Stephanie ; ... More +

Carr, Rachel Hogan ; Montz, Burrell ; Semmens, Kathryn ; Maxfield, Keri ; Hoekstra, Stephanie ; Goldman, Elizabeth Less -
NOAA Program & Office:

Sea Grant ; OAR (Oceanic and Atmospheric Research)

Sea Grant ; OAR (Oceanic and Atmospheric Research) Less -
Sea Grant Program:

CONN (Connecticut Sea Grant) ; NJSGC/NJMSC (New Jersey Sea Grant Consortium) ; NYSGI/NYEXT (New York Sea Grant)

CONN (Connecticut Sea Grant) ; NJSGC/NJMSC (New Jersey Sea Grant Consortium) ; NYSGI/NYEXT (New York Sea Grant) Less -
Description:

Coastal flood risk communication is most effective at motivating action when the medium and timing of delivery provide understandable information with clear directives when residents need it most. The U.S. National Weather Service (NWS) has many useful coastal flood forecast tools and products, but how and when this information is delivered are of critical importance. To assess how coastal residents understand and interpret NWS coastal flood products and the best mechanisms for delivery, five focus groups (including residents and emergency managers) in Monmouth and Ocean Counties in New Jersey were conducted. These focus groups employed a scenario-based approach that walked participants through the seven days leading up to Hurricane Sandy. Results support the use of emergency briefing packages as a preferred method for disseminating storm and flood risk information. However, changes to improve visual clarity, provide more succinct information, and localize messages must be undertaken for risk communication to be effective. Further, while residents prefer storm information four to five days prior to storm landfall, emergency managers preferred information seven days prior in order to have time to disseminate information to the community. Findings from this study, which include proposed revisions to NWS products, are expected to improve risk communication and community resiliency in the face of coastal storm threats.
Keywords:

[+]

Communications/decision Making Emergency Preparedness Extreme Events Flood Events Hurricanes/typhoons Operational Forecasting
Source:

Weather, Climate, and Society, 8(4), 421-434
DOI:

https://doi.org/10.1175/WCAS-D-16-0028.1
Document Type:

Journal Article
Funding:

Grant no. NA13OAR4830227 ; Grant no. NA13OAR4830228 ; Grant no. NA13OAR4830229

Grant no. NA13OAR4830227 ; Grant no. NA13OAR4830228 ; Grant no. NA13OAR4830229 Less -
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urn:sha256:d4050ce98d8c4d08db76b73b5d8e3a910c1ac6ddf6859be1760d44d657df75c1
Download URL:

https://repository.library.noaa.gov/view/noaa/33050/noaa_33050_DS1.pdf
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Motivating Action Under Uncertain Conditions: Enhancing Emergency Briefings During Coastal Storms

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