Push Or Pull: Recommendations And Alternative Approaches For Public Science Communicators

Schmitt, Catherine V.

doi:10.3389/fcomm.2018.00013

i

Push Or Pull: Recommendations And Alternative Approaches For Public Science Communicators

2018
By Schmitt, Catherine V.

Details

Journal Title:

Frontiers in Communication
Personal Author:

Schmitt, Catherine V.
NOAA Program & Office:

OAR (Oceanic and Atmospheric Research) ; Sea Grant
Sea Grant Program:

MEU (Maine Sea Grant)
Description:

The news media is a primary source of science information for American adults. News stories are often driven by press releases and other communications “pushed” by institutions, publishers, organizations, and private companies. This article, from the perspective of a public science communicator, examines and critiques push communications, offers some best practices for press releases, and presents examples of other “pull” approaches to communicating science that more closely align with both the process of science and with the interests and values of public audiences.
Source:

Front. Commun., 03 April 2018
DOI:

https://doi.org/10.3389/fcomm.2018.00013
Document Type:

Journal Article
Funding:

Grant no. NA14OAR4170072
Rights Information:

CC BY
Compliance:

Submitted
Main Document Checksum:

urn:sha-512:810ab155c75bbf2510447c09a7fff4be8e9ff8b94d145233dcea2551069eddda7ce7e66f9df9fb35f7d8a674f7bef3e51e8f249c298a3762336f3de1447da68a
Download URL:

https://repository.library.noaa.gov/view/noaa/23803/noaa_23803_DS1.pdf
File Type:

[PDF - 162.67 KB ]

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