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Examining Regional Differences in Attitudes and Tendencies for Protective Action Decisions
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08/01/2021
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Description:This proposed work will speak with survivors of approximately six tornado or high-end thunderstorm events outside of the Southeast US in order to elicit regionally-derived knowledge and experiences related to protective action decisions. This information has not fully been tapped in the creation of effective warning communications, significantly limiting the efficacy of these messages. Second, we will use these findings to design experimental probabilistic warnings and assess how message elements interact with personal experience, social factors, and/or environmental factors in protective action decisions. The primary project outputs are (1) a better understanding of how warning messages are received among survivors and the role of those messages, in conjunction with social and environmental factors, in individuals’ sheltering decisions, and (2) identifying effective qualities for visually and verbally conveying probabilistic warning information and encouraging appropriate protective actions among members of the public.
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Content Notes:Award amount: $461,416.00
$249,930.00 NA21OAR4590218
$211,486.00 NA21OAR4590219
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Is Part Of:Cooperative Agreement;US Weather Research Program (USWRP);
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Type:NOFO
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