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MPAs, aquatic conservation and connecting people to nature
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    Aquatic Conservation-Marine and Freshwater Ecosystems, 26, 142-164.
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    1. The human affinity for aquatic species and environments is exemplified through the ubiquity of aquatic themed popular culture including a significant portion of global tourism providing access to places linked to aquatic environments. Yet this affinity does not appear to translate to the widespread support required for the achievement of ambitious aquatic biodiversity conservation goals. 2. Achieving conservation goals is contingent upon broad awareness of the values of biodiversity and what can be done to conserve and use it sustainably as embodied by Aichi Biodiversity Target 1. 3. This paper identifies seven lessons to support marine protected area (MPA) managers and ocean conservation professionals to implement programmes that "Inspire a New Generation" (ING) to learn about, value and conserve aquatic environments: (1) Prioritize Experience; (2) Embrace Technology; (3) Integrate; (4) Focus on Youth; (5) Make it Relevant; (6) Make it Positive; and (7) Engage Other Sectors. 4. These lessons are discussed alongside examples of ING programmes from MPA management authorities and aquatic conservation organizations. The effective application of these lessons requires appropriate levels of institutional commitment and investment in order to achieve success in ING as a precursor to the achievement of aquatic conservation goals. Copyright (C) 2016 John Wiley & Sons, Ltd.
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